i just saw a news article where the CEO of westjet proclaimed the airline’s expansion to europe as one of the best decisions made in its 20-year history, despite mechanical problems, passenger complaints, and analysts calling it “the stupidest thing they’ve ever seen.”
i don’t really care about this topic one way or the other but what strikes me is that since i’ve started reading the news more, i’ve noticed a trend in the business world: when things look bad, the people in trouble tend to double down on their position, just like this guy is doing. it’s a real ‘fake it till you make it’ approach.
i think the first time i really noticed it was when enbridge was running into heaps of trouble trying to get approval for their northern gateway pipeline. they kept saying “everything is moving ahead smoothly. we’ve got almost all of the native communities on board with this project. there’s tons of public support for this pipeline. full steam ahead.” all this despite the massive public outcry, protests, petitions, united native bands who wouldn’t let the pipeline touch their lands, etc. it seemed obvious the project was fucked even though enbridge maintained everything was groovy. i realized then that they were basically just trying to bluff the public, make people give up and stop fighting. ultimately, that didn’t work and the project fizzled out.
i’ve noticed other businesses and business moguls use the same approach a few times since then, and i don’t like it. i understand why they do it — it actually works a surprising amount of the time — but i think it’s dishonest and unethical. it’s essentially just telling lies until you can make those lies a reality.
just another reason to hate ‘the suits.’