I’m sick of low-level celebrities “opening up” about supposedly difficult things they’ve been through when it’s clearly just a ploy to sell some shit. I came across this article today:
and that’s what made me want to write about this.
I mean, nobody — or at least, no sane person — would “open up” about difficult, heavy, deeply personal stuff to a reporter. Typically, that’s stuff you save for talking about with family and close friends, or maybe you would make a post about on your personal social media (without following it with an ad — more on that shortly) if you wanted to get your message out to the world. A reasonable person certainly wouldn’t share it with ice-hearted professionals who unscrupulously use anything you say and even twist your words around just to have a clickbait-worthy headline. If you’re talking about that stuff with reporters and you just happen to have a new album out that you’re hitting the pavement to promote, well, that’s probably the real reason you’re conveniently opening up about it right now.
I think that’s incredibly sad. Who would use their darkest hours to try to sell more of their shit? I think you’d have to be pretty soulless to sell yourself out like that.
I see this kind of thing all the time lately. I’ve noticed people on instagram who make posts that start with “it’s really difficult for me to talk about this…” before going on to talk about BAD their ACNE used to be and how they were TEASED and BULLIED because of it, but this NEW PRODUCT is AMAZING and you should click the link to try it for yourself!! Man, if I tell someone I’m going to talk about something that is difficult for me to share, it’s going to be a lot fucking heavier than, “I had zits.”
So now, when someone says “it’s hard for me to talk about this,” I recognize that they’re feigning intimacy with their audience to dig their hooks in in preparation for making the big pitch, and it’s obviously an enormous red flag. When that’s followed by the “buy this product that saved my life” or “this album is for people who have struggled with similar adversity and it’s only $10 on iTunes” line, that’s it. You know then that it’s just a modern day infomercial coming from a person who will do whatever it takes to sell you their snake oil.