never recommend anything

the second you recommend anything to anyone, you create a level of expectation for that person. if you say, “check akira out, it’s not only one of the best examples of anime but also one of the greatest films ever made,” it’s really fucking unlikely that akira is going to live up to that hype. your pal is now going to expect to love akira like you do, that’s probably not going to happen, and they’re going to wind up disappointed with the film. congrats, you just ruined your friend’s chance to enjoy something cool that they might have otherwise really dug. so never, ever say that kind of thing to anyone.


“oh, it’s not bad…i guess.”

it’s like when metallica released the black album. a lot of old fans heard it and said, “this sucks. their old thrashier stuff was way better.” but if the black album was the first record released by a brand new band, if the old metallica fans were not expecting to hear thrash metal on the album in the first place, they would probably have loved it. they would have said, “this is really heavy and awesome. what a great production. what crushing grooves.” the only thing that ruined that album for a lot of those fans were the preconceptions and expectations they had of it.

moral of the story: recommend nothing, unless it’s a really lackadaisical recommendation that couldn’t possibly get anyone excited for whatever you’re talking about. like, “yeah, maybe try watching akira. [head tilted, looking at the ground, shrugging shoulders] you might like it. or not, i don’t know. it’s not for everyone. [heavy sighing]”

and expect nothing, save for disappointment. that way you’re more likely to be pleasantly surprised when you actually enjoy some things.