I hate when people are talking about food and call meat “protein.” I haven’t heard anyone else complain about this, and I’m shocked and disappointed that more people aren’t annoyed by it. I mean, it’s not protein, it’s MEAT, which does in fact have protein in it, but so does lots of other shit you eat. Why not call it “iron” or “B-complex vitamins”? I feel like this must have been a ploy by Big Meat (lol) to sneak it into the minds of the populace that meat is necessary, because without meat THERE IS NO PROTEIN. And maybe they wanted consumers who may feel guilty about eating meat to not have to hear or speak the word as much. Those are my guesses.
It just sounds like bad 70’s sci fi to me though. Just think about the word protein, say it to yourself a few times. It’s a very science-y sounding word. Calling food “protein” reminds me of that dystopian film, Soylent Green.
I can actually pinpoint the first time I heard someone say protein instead of meat. I believe this was around fall of 2012 but I would have to look at old emails or pictures to confirm that. Anyway, Jenn and I were on a road trip in the US and were in Port Angeles. We were at a grocery store that sold garbage Chinese food in its deli and Jenn was ordering some of that, and the slack-jawed dummy working that counter asked Jenn in a drawl (that may have actually been a speech impediment) what Jenn wanted for her protein. Jenn didn’t understand and was like, “excuse me?” The dummy repeated the question, and still neither Jenn or I understood what they were talking about. The drawl/speech impediment coupled with this word being used in a way we had never encountered it before was confounding. On the third try, the imbecile finally decided that WE were in fact the imbeciles, and explained “PROTEIN — you know, do you want beef, chicken, or pork?” Finally we were like “oh, ok,” but why didn’t they just ask if she wanted beef, chicken or pork in the first place?
That was about a decade ago and I haven’t run into this too often over the years, but when I do I still hate it. Don’t even talk to me about protein. For all I know, you could be talking about milk. It’s got tons of protein in it, but I certainly don’t want that with pasta or baked potatoes or salad. If you’re talking about meat, just say it.